A Systematic Literature Review of Artificial Intelligence in Fashion Retail B2C


Artificial Intelligence (AI) has already strongly transformed many industries such as healthcare, finance, automotive, education and retail. In recent years, AI implementation min Business to Customer (B2C) e-commerce is increasing significantly. The aim of this research is to study the impact and significance of AI in fashion e-commerce. For this purpose, we conducted a systematic review of the literature of research articles. In which 79 articles related to the topic were retrieved from “Web Of Science” database. First, the articles were categorized according to the AI methods used. Second, they were classified according to their purpose in fashion e-commerce area. As a result of these categorizations, research gaps in the application of AI were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.